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Privacy Policy

This privacy notice for Sign Up Alberta (a program administered by ATS Traffic on behalf of the Government of Alberta; “Company,” “we,” “us,” or “our“), describes how and why we might collect, store, use, and/or share (“process“) your information when you use our services (“Services“), such as when you:

  • Visit our website at, or any website of ours that links to this privacy notice

Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at

Who we are

Our website address is: This site is administered by ATS Traffic on behalf of the Government of Alberta.

What data we collect

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you apply to the program or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

  • Business name & address
  • Your name and contact info

Sensitive Information: We do not process sensitive information or payment info on this website.

How we collect your data

Application Form

We use Typeform for our application form. Typeform is certified by the following international data privacy standards:

  • ISO
  • AICPA SOC for Service Organizations
  • HIPAA Type 1

Typeform is also compliant with GDPR and CS STAR Level One. Learn more about security and privacy at Typeform – Security & privacy standards at Typeform – Help Center | Typeform

Contact Us Form

Our Contact Us page has an embedded form which will collect your name, contact information, and message.

Information collected from other sources

In Short: We may collect limited data from public databases, marketing partners, social media platforms, and other outside sources.

In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, social media platforms, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.

Who we share your data with

Your data will not be shared with anyone outside of the administration of Sign Up Alberta.

What rights you have over your data

You can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Your data is not sent to anyone outside the Sign Up Alberta program.