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Tourism Highway Signage

Sign Up Alberta provides informative and efficient highway signage to guide road users to essential services and attractions.

Tourist Attractions

Tourist Attraction Signs use simple symbols to indicate various types of tourist attractions, from campsites to museums. These signs make it easier than ever before for motorists to locate popular attractions and facilities.

Community Services

Community Services Signs are used to identify motorist services along the highway or within a community where motorists can stop for gas, food and lodging. The signs use company logos or business names to indicate upcoming services along the highway or within a community.

Community Entrances

Community Entrance signs feature a name panel, an attraction panel, and a services panel. These signs indicate which services and attractions are available to motorists. These signs are for communities of 100 – 25,000 residents.

About the Program

All Sign Up Alberta signs are manufactured and placed in accordance with Alberta Transportation’s Highway Construction Specifications. Under this new program, applicants do not have to worry about design, fabrication, installation and regular maintenance of the sign. These details are looked after as part of the province’s highway sign maintenance program.


The online Application is the easiest way to determine your eligibility.

falls, adjacent to the Icefields Parkway in Alberta, Canada

Ready to get started?

Complete the application today!