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Frequently Asked Questions

For any questions not answered below, please contact us.

What is a community services sign?

A community services sign is to inform motorists of essential services (gas, food and lodging). The signs indicate that you can find the listed services in the upcoming community or along a service road. The signs are blue with white lettering, with custom corporate logo or name panels attached.

What is considered an essential service? Services basic to travelers’ needs, including:

  • Fuel, oil and water for vehicle operation
  • Sit-down restaurants for hungry motorists
  • Sleep-over accommodation for weary travelers

See the Community Services Program Page for more information.

What are tourist attraction signs?

Tourist attraction signs tell tourists where to find golf courses, tours, information centres and other tourist attractions. These signs are blue with white symbols and white lettering. They use standardized symbols to represent each type of attraction, facility or service.

See the Tourist Attractions Program Page for more information.

What is considered a tourist attraction, service or facility?

To be a tourist attraction, the attraction must have tourism as a core business activity. The business must provide an experience as opposed to a commercial product or service, and the majority of its customers must reside further than 80 km from the place of business. See the Tourist Attraction Program Page for more information.

How do I know if I qualify to purchase a sign or a space for my logo on a sign?

Eligibility criteria for this program are clearly laid out and easy to understand. See the Eligibility Page for more information. Or, you can make your way through the online Application, which can determine your eligibility for you.

How much does it cost to put my company logo on an Essential Services (Logo) sign?

The Community Services Program Page outlines all program costs. For further clarification, please contact us.

Where do I apply for a sign if my business is located in a community?

Small communities (less than 15,000) are permitted to put up a sign at their highway entrance showing the attractions and facilities within the community. The municipality chooses whether they wish to participate and which facilities and services best represent their community. Check with your municipality or visit the Application Page.

How do I apply?

Review the eligibility requirements listed on the program pages, then complete the online application. We will contact you once your application has been reviewed.

What if my application is rejected?

Applications that are not approved likely do not meet the requirements of the program. To be eligible, your business may need to make necessary adjustments to meet eligibility requirements.
If you think your business was treated unfairly, you may have your application reviewed by an independent review group. A non-refundable fee of $100 will apply for the review process, and the fee will be credited toward the permit if the application is approved by the group. Contact us to learn more.

What happens if I no longer need my sign?

It is your responsibility to contact us to arrange for the removal of your signs in the event of the business closing or it ceasing to be an eligible tourist attraction or service.

What sign fees may apply to me?

Three fees that relate to the Sign Up Alberta program:

  • Application Fee – a non-refundable fee of $35 covers processing your application, reviewing eligibility, checking site conditions and administering your account.
  • Permit Fee – a non-refundable fee which covers sign design, fabrication, delivery, installation, and maintaining the sign in a satisfactory condition over a five-year permit period. If the sign is knocked down or damaged, the sign will be repaired or replaced at no additional cost. The fee is dependent on the type of sign applied for. For further information contact us.
  • Application Review Fee – a non-refundable fee of $100 covers the review of applications that are denied by the Program Administrator. The fee includes independent review of your business’ criteria weighed against the operating guidelines of the program. If your application is accepted by the review group, your $100 sign review fee will be credited towards the permit.